Krista Mallory brings more than 15 years of experience in economic development, business advisory services, and community engagement. Krista joined ETSI-BC in 2026 as the Regional Special Projects and Strategic Initiatives Manager.

Known for her collaborative leadership style, Krista has built strong partnerships across industry, government, non-profit organizations, and post-secondary institutions throughout British Columbia. Her work focuses on strengthening regional economies through strategic planning, workforce development, business support, and community capacity building.

Prior to joining ETSI-BC, Krista served as Manager of the Central Okanagan Economic Development Commission (COEDC), leading initiatives related to workforce development, business retention and expansion, innovation, and investment attraction. Earlier in her career, she supported entrepreneurs across British Columbia as a loans analyst and business advisor, with a particular focus on advancing women-led enterprises. Krista has also served on several regional boards and advisory committees focused on economic development, innovation, education, and business support.