The Southern Interior community of Grand Forks has completed a major rebuild and relaunch of its original tourism strategy, shifting the community from being a quick stopping point on Highway 3 to a tourism destination. With support from the Economic Trust of the Southern Interior (ETSI-BC), the strategy served to develop new tourism assets attracting more visitors and generating increased revenue for local businesses.

Vital Conversations Help Shape the Future of the Columbia Valley

The Columbia Valley Community Foundation (CVCF) has awarded more than $1.6 million in grants on behalf of citizens and organizations in the Columbia Valley region.
A core decision-making tool for the CVCF – and Community Foundations across the country – is the Vital Signs data program. Spearheaded by Community Foundations of Canada, the information gathered by Vital Signs helps identify economic development trends and top priorities for community residents. It is a powerful tool that sparks conversations with community leaders, businesses, post-secondary institutions, and government, and inspires them to action through future planning.
A Snapshot of the Region’s Vitality
“Economic development is very much affected by how communities address social issues,” says Thiloma Hofer, Executive Director of CVCF. “This is captured in the Vital Signs report by looking at diverse areas that effect economic growth – such as the environment, climate, food and agriculture, health and wellness, work and earnings, transportation, belonging, quality of life, and housing.”
“Several local organizations contribute to the report by providing local data sets, many of which are not regularly published elsewhere,” says Hofer. The 2022 report, a comprehensive snapshot of economic and social indicators, is published on the CVCF website. Copies are available at the CVCF office at the Columbia Valley Chamber of Commerce, and at the public libraries in Radium and Invermere.
CVCF has produced three Vital Signs reports so far. Its most recent report, Managing Growth – Challenges and Opportunities was published in 2022, with support from ETSI-BC through its Building Economic Capacity funding stream. The funding supported the hiring of Theresa Wood, a Business Advisor at the Columbia Valley Chamber of Commerce, to coordinate the Vital Signs project. Additional support was provided by the Regional District of East Kootenay, Columbia Basin Trust, and Community Futures East Kootenay.
Population Growth, Cost of Living and Housing are Priority Issues
While the previous 2018 Vital Signs report identified the environment as a priority issue, the 2022 report showed that residents are most concerned about population growth, the increased cost of living, and the shortage of affordable housing. Thirty-four percent of part-time residents of the Columbia Valley indicated they plan to move permanently to the region. The majority are of retirement age and are planning their move within 10 years.
“Based on this information, the Columbia Valley Chamber of Commerce is looking at a business attraction campaign which targets full-time residents, who are needed for the current and future labour market,” says Wood. “We are also looking at how to address recruitment challenges associated with an aging workforce, and opportunities for new business start-ups to support this demographic.”
In the tourism community of Radium Hot Springs, the population increased an astounding 72 percent from 2016 to 2021, and housing has become a major concern. “Vital Signs has inspired discussions about how we can plan for continued growth and avoid conflict when short-term accommodation is so important to a tourism-based economy,” notes Wood. “Conversations are also taking place about how to keep the community vibrant for residents of all ages and how to retain younger workers.”
An important trend is the growing number of business owners planning to sell their businesses and/or retire. The Columbia Valley Chamber is already connecting with these operators to support them in their transition. A series of business succession planning workshops is also in development.
Not-for-profit organizations look to Vital Signs for information to aid in their assessment of community needs and their own planning. The report was also presented to the Local Medical Advisory Committee to help that group understand likely future needs.
“Vital Signs demonstrates how a community can come together to become more resilient and sustainable,” says Laurel Douglas, CEO of ETSI-BC. “With the CVCF’s successful history with Vital Signs, ETSI-BC is interested in exploring how this study could be used as a launching pad to support other Community Foundations in the region with their Vital Signs research, which could potentially help build a holistic picture of the Southern Interior region’s needs as a whole.”
More News & Stories
Sicamous Tourism Strategy Builds a Path for Sustainable Growth
From houseboating to sledding, hiking, biking, and birding, Sicamous is the tourism hub of the Shuswap region. While summer visitors fill Sicamous with activity, off-season visitations drop sharply, prompting the community to pursue a more diversified and sustainable year-round tourism future. The Economic Trust of the Southern Interior (ETSI-BC) supported the District of Sicamous Development Corporation in revitalizing the community’s tourism sector with a dynamic, five-year tourism strategy to 2030.
Forestry Strategy Positions ?aq’am First Nation for New Opportunities
Increased timber harvest allocations for BC’s First Nations are opening the door to new business opportunities for enterprising First Nations communities such as ?aq’am in the East Kootenays. With funding support from the Economic Trust of the Southern Interior (ETSI-BC), ?aq’am developed a forestry business scan, a strategy to build capacity for projects made possible by the expanded forest tenure. The scan is guiding ?aq’am to increase its role in forestry as it pursues a resilient and sustainable future.
ETSI-BC Welcomes Krista Mallory as Regional Project and Strategic Initiatives Manager
July 29, 2026 – The Economic Trust of the Southern Interior (ETSI-BC)) is pleased to announce that Krista Mallory will be joining the organization as its new Regional Project and Strategic Initiatives Manager effective October 1, 2026.
Wayfinding in Barriere for Economic Resilience and Growth
When a major fire destroyed the Tolko sawmill in the North Thompson region near Barriere in 2003, residents and stakeholders rallied to rebuild and redefine the community’s economic future. As the community has evolved, so have the systems that help residents and visitors navigate in and around Barriere, including a multi-phase Wayfinding Strategy launched in 2024. The project, supported by the Economic Trust of the Southern Interior (ETSI-BC) is aimed at boosting visitor traffic and attracting more business investment, ensuring a strong and resilient future.
Five-Year Plan Strengthens ?aq’am Community Enterprises
?aq’am Community Enterprises (ACE) is the economic development arm of the ?aq’am First Nation, the largest member of Ktunaxa Nation. Known for its progressive business development goals, ACE undertook a comprehensive review of its strategic priorities. The result is a dynamic new five-year strategic plan that will guide more efficient, tactical, and resilient delivery of ACE’s programs and services. The project was supported by the Economic Trust of the Southern Interior (ETSI-BC).
Thompson-Okanagan Launches New Economic Development Practitioners Network
After a year of work connecting economic development practitioners across the Thompson-Okanagan, the region’s first Economic Development Practitioners Network (EDPN) is now in place. Modelled after the Kootenay Boundary EDPN created in 2014, the Thompson Okanagan EDPN includes community and municipal and First Nations economic development practitioners, Chambers of Commerce, Community Futures and other stakeholders. The group came together for the first time on April 8, 2026, where they learned, shared ideas and information, and further planned future activities. The Economic Trust of the Southern Interior (ETSI-BC) is committed to supporting both the Kootenay Boundary and Thompson-Okanagan networks of economic development practitioners.
2027-30 Strategic Planning and DAAP 4.39 Updates
June 25, 2026 – The Economic Trust of the Southern Interior (ETSI-BC) is grateful for the input from partners, funding recipients, committee members and other regional stakeholders who have taken the time to help inform our next three-year Strategic Plan for 2027-30. We are also pleased to provide an update on the status of the DAAP 4.39 action item.
ETSI-BC Fall 2026 Funding Intake: Up to $1M Available for Projects
June 18, 2026 – The Economic Trust of the Southern Interior (ETSI-BC) is pleased to announce that its next Funding Intake will launch on Tuesday, September 1, 2026 and close on Thursday, October 1, 2026.
ETSI-BC Spring Funding Intake Invests Over $1 Million to Strengthen the Southern Interior Economy
June 8, 2026 – Communities across British Columbia’s Southern Interior are set to benefit from a new round of investment through the Economic Trust of the Southern Interior. On June 5, 2026, ETSI-BC approved $1,011,000 in funding for 33 projects, representing a combined project value of $3 million. The funded initiatives will help communities diversify their local economies, support innovation, and respond to regional opportunities
